Business Market Segmentation Procedure for Product Planning
نویسندگان
چکیده
منابع مشابه
Market-Product Strategic Planning by Applying Expert Systems
In this research, a new method for market-product strategic planning is presented. In this method, an expert system is designed on the basis of identifying important factors that are effective in a firm and analyzing the logical relations between them. The objective is to develop a decision support system (DSS) for helping managers to make strategic decisions. DDS can serve as suitable replacem...
متن کاملMarket-Product Strategic Planning by Applying Expert Systems
In this research, a new method for market-product strategic planning is presented. In this method, an expert system is designed on the basis of identifying important factors that are effective in a firm and analyzing the logical relations between them. The objective is to develop a decision support system (DSS) for helping managers to make strategic decisions. DDS can serve as suitable replacem...
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ژورنال
عنوان ژورنال: Journal of Business-to-Business Marketing
سال: 1994
ISSN: 1051-712X,1547-0628
DOI: 10.1300/j033v01n04_03